A Winemaker noticed selling and buying wine on the bulk markets is a chaotic experience and sought to make it less painful.  An Economist joined the wine industry and noticed the bulk wine market may be measured like a commodity, but each offering is unique.

After working in the industry separately for 15 years they met and had an Ah Ha! Moment – Wine is not a commodity.  Winemakers make their best wine each day and wineries, bars, restaurants and retailers work hard to give their customers something they will love.  The same wine, handled differently, can meet a different need.  Working with both the suppliers and buyers creates the perfect pairing – the best price for the supplier and best quality the customer can afford.

Ah Ha! Wine Company launched to handle complex details for both buyers and sellers of bulk wine working beyond commodity wine to create this perfect match.